Hardee's California Raisins Promotional Figurines

In 1986 a commercial appeared on television for the California Raisin Advisory Board in which a group of singing, dancing, anthropomorphized raisins sang and danced to the 1968 Marvin Gaye song, “I Heard It Through the Grapevine.”

These little guys later went on to launch a sensational career for themselves! Combined with more TV ads, and even a music album, The California Raisins Sing the Hit Songs, the Raisins’ images were everywhere, and a cultural phenomenon was born.