You know how all the cereal ads say, "a good part of this nutritious -or complete -breakfast?" This phrase is so prominent that we need no other references. Every cereal ad spouted that phrase over a huge heaping bowl of the product along with 2 slices of buttered toast and a glass of orange juice. Some scenes even include a glass of milk [more milk!] or other breakfast foods like eggs and bacon, sausage or ham! Generation X was so inundated with cereal commercials during Saturday morning cartoons that if we needed a secret pass code to identify each other, “Part of this nutritious breakfast” would be it.
Who eats this much food for breakfast?! Nobody, that's who! |
For kids who grew up in the 1980s and 1990s, it was sugary cereal commercials that dotted the television landscape, featuring lucky leprechauns, wise-cracking droids and adorable Gremlins. Even Mr. T got in on the action! All of them making out like this crap is part of some sort of "magical complete breakfast," helping to ingrain into our tiny little pea brains the idea that no breakfast could possibly be complete without a big bowl of this sugery goodness. Now of course, we all know that regularly eating such a massive dose of calorie dense, sugar laden cereal couldn't possibly be any part of a "complete nutritious breakfast."
Mr. T Cereal, it's cool! |
Why is this? What is going on here? Well you see it's mom that has to buy this junk for us. She's the one that has to be persuaded to fork over the cash to get basically a box full of nothing but sugar. So how do we convince her that this crap contains all the beneficial vitamins and minerals that her growing child needs? Simple. Just set your sugar-laden product in a nice bowl alongside a real breakfast and advertise that its an essential part of "this complete breakfast!" Kind of like saying pie is an essential part of "this complete dinner!"
Now lets watch as Potty the Pirate explains to us in excruciating detail how all this works, and not only for just cereal but also the commercials for our beloved toys too!
What did you think of today's cereal adventure? What was your favorite breakfast cereal on Saturday morning? Give us the two scoops in the comments section below!
As a kid ,I never understood that. I always thought that was way too much food to be eating for breakfast. I'll just have the cereal and pass on all the healthy stuff lol. My favorites were Honey Nut Cheerios,Coco Puffs and Peanut Butter Crunch.
ReplyDeleteAt my house you either had a real breakfast of toast, bacon and eggs -or- you just had a bowl of cereal... mostly just a bowl of cereal! Besides, who in their right mind would eat cereal with a real breakfast? Cap'n Crunch might have been my favorite, but I also dug Fruity Pebbles, Trix, Lucky Charms, and Frankenberry as well.
DeleteLoved Crunch Berries....though my mom would rarely ever buy it.
ReplyDeleteWe didn't get the crunch berries or any of the other beloved sugar laden breakfast cereals often either... however for some reason there was always nasty cereal like shredded wheat and grape nuts in the cabinet all the time... imagine that!
Delete