A Brief History of McDonaldland and the Toys (and Lawsuit) It Spawned
In 1970-71, at the behest of the McDonald’s Corporation, the advertising agency Needham, Harper & Steers created a fantastic imaginary world they dubbed McDonaldland, and a cast of characters to populate it: Officer Big Mac, Grimace (a revision of a character who was once a four-armed villain), the Hamburglar, Mayor McCheese, the [Mad] Professor, Captain Crook and, of course, Ronald McDonald. |
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